Free GTM Health Check

Is your Google Tag Manager costing you money?

12 questions. 3 minutes. Find out if your tracking is leaking data, breaking on deploys, or wasting ad spend.

Check Your GTM Health ↓
Engineering-led Built by an engineering manager, not a marketer who learned to code
3 minutes Quick self-assessment with instant, actionable results
No fluff Real findings, prioritized fixes, no generic advice

The problem nobody talks about

Marketing blames dev

"The tracking broke after the last deploy." Dev says it wasn't their code. Marketing can't prove it. Nobody fixes it.

Data you can't trust

GA4 says 200 purchases. Google Ads says 340. Your actual orders? 180. Which number do you optimize against?

Compliance risk

PII leaking into tags. Consent mode misconfigured. One audit away from a problem you didn't know you had.

Container bloat

47 tags. 12 are paused. 6 fire on every page. Nobody remembers why half of them exist.

GTM Health Scorecard

Answer honestly — this is for you, not us. Your score stays in your browser.

1 How was your GTM container originally set up?

2 When did someone last audit your GTM container?

3 Do you have paused or unused tags sitting in your container?

4 How confident are you that tags aren't firing more than once per event?

5 Are your key conversion events tracked on every relevant page?

6 Is your GA4 data consistent with what your ad platforms report?

7 Do you use a data layer to pass information to GTM?

8 When your dev team ships changes, does tracking break?

9 Does your GTM container respect your cookie consent settings?

10 Have you checked whether PII is being passed into GTM tags?

11 Who has publish access to your GTM container?

12 When a tag goes live, how is it tested?

How I work

1

Free scorecard or Loom audit

Take the scorecard above, or submit your site URL and I'll record a personal video walkthrough of your GTM issues.

2

Full audit report $297–$497

Complete container review. Written report covering tag quality, conversion tracking gaps, data layer issues, compliance risks. Prioritized fix list with effort estimates. 30-minute debrief.

3

Done-for-you setup $800–$1,500

Full container restructure. Data layer spec for your dev team. GA4 events, conversion tracking, Consent Mode — all configured and QA'd.

4

Monthly retainer $300–$500/mo

Monthly audits, up to 3 tag changes, deploy monitoring, breakage alerts, priority response.

Why me

I'm an engineering manager who specializes in Google Tag Manager. Most GTM consultants are marketers who learned to code a little — I'm the opposite. I speak both dev and marketing, which means your teams stop blaming each other and your tracking actually works.

I work async-first. Instead of booking a call, I'll record a Loom walking through your specific issues. It's faster, more detailed, and you can share it with your team.